Google Ads management for a detailing business
There are two Google Ads businesses inside a detail shop, and most owners run them as one. Coating and correction searches, meaning ceramic coating, paint protection film and swirl removal, cost roughly $4 to $11 a click and produce leads in the $45 to $120 range that buy $900 to $2,500 jobs. Core detailing searches cost $2 to $6 a click and produce $18 to $60 leads on a $150 to $350 ticket. Mixed together in one campaign, the cheap clicks quietly spend the money that should have gone to coatings.
The other half is match type. Broad match with no negative list pulls in wash, self serve, coupon, groupon, hiring, how to, and every enthusiast pricing a polisher. It drains $900 in ten days with no bookings to show.
Two weeks in, working does not mean volume. It means the search terms report is mostly clean, cost per lead has settled inside those bands, and every call is tracked back to a campaign.