Where your competition is in Delaware
The largest concentrations of auto detailers and car washes in our Delaware data are in Wilmington, Newark, Dover, New Castle, Middletown, Bear, Camden and Delmar. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Wilmington.
The map pack in Delaware
The map pack is a three-slot race, and in Delaware it is won by review count and recency far more than by rating: 50% of Delaware auto detailers and car washes are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 201 reviews and the 90th is 474. Those are the numbers to plan around, not the median.
The website gap in Delaware
A website is the clearest marker of a detailing business that is going to compete for the map pack, and 33.6% of auto detailers and car washes in Delaware do not have one linked. Across the country the median review count with a site is 51, without one 5. If your shop is in the 33.6%, start there.
How Delaware compares
Of the 51 states in our data, Delaware ranks 48th for the number of auto detailers and car washes, 35th for median review count, and 18th for the share with no website. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Delaware | 152 | 44 | 33.6% |
| Alabama | 755 | 42 | 42.4% |
| District of Columbia | 47 | 11 | 27.7% |
| Florida | 2,733 | 43 | 34.2% |
| Georgia | 1,559 | 49 | 37.6% |
| Kentucky | 569 | 55 | 33% |
| Maryland | 947 | 40 | 33.6% |
| Mississippi | 451 | 15 | 53.4% |
| North Carolina | 1,201 | 45 | 35.3% |
What to do first in Delaware
- Put up a real website if you are in the 33.6% without one. Service pages, city pages for Wilmington, Newark, Dover, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 44-review shop past the Delaware 75th percentile (201) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Delaware customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 44 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.