Facebook and Instagram ads for a detailing business
Detailing is one of the few trades where the product is fun to watch. Extraction water going brown, a pet hair pull, a swirled hood turning into a mirror. That footage is the ad. Stock photos and a logo do nothing here.
Expect $8 to $25 per lead on Facebook and Instagram, cheaper than search, and expect the leads to be softer. Somebody scrolling was not shopping for a detail thirty seconds ago, so you have to give a reason to act now: a dated offer, a limited number of slots, a price band that removes the fear of a surprise quote.
Budget $15 to $30 a day inside a 10 to 15 mile radius, or your real drive time if you are mobile. The common mistake is boosting a post to everyone within 50 miles with no offer and calling it advertising.
By day fourteen you should have three creatives running, a cost per lead inside that band, and a retargeting audience big enough to matter.